![]() So your first task is to look at all the jobs you can do (they are all probably closely related in many ways) and choose which one will give you the best chance of reaching your goal. Right now, there are probably two or more jobs you can do, but with the way recruitment works today, you have no choice but to go with a resume that focuses on a single target job. With just a few years’ experience in the professional world, most people reach a point where they have experience that qualifies them for more than one job. Jobs you pursue because of your potential are usually landed within the context of a job you already have and a company where you are a known quantity. Writing a resume that targets a job you’d like to do, but for which you don’t have the experience/credentials, will put you up against other candidates who all have the experience and the credentials for that job, and this reduces your chances to the negligible. When you are changing jobs, you will invariably be hired for a job that you can already do, a job for which you have the credentials. It’s All About Credentials, Not Potential It will resonate far more effectively with recruiters, whose eyes are already glazed from the tedium of reading resumes. This means your resume must focus on how employers - your customers - think about, prioritize, and describe the job’s deliverables.Ī resume focused on a specific target job, and built from the ground up with the customer’s needs for that job in mind, will perform better in resume database searches. In the same way that corporations tailor products to appeal to their customers’ needs, you need to create a resume tailored to your customers’ needs.Ī resume works best when it tells a compelling story that matches your skills and experiences to the responsibilities and deliverables of a specific target job. We all know this, yet when it comes to creating the most financially valuable document we’ll ever own, this most basic of professional lessons flies right out the window. The first lessons a professional learns in any job are that, “the customer comes first,” and “understand your customer’s needs and sell to them.” So, you can see that, if your resume is a gumbo of everything you’ve ever done and of everything that you happen to think is important (without reference to what your customers are actually buying), it is never going to work. Understand that no one ever reads resumes for the fun of itīefore anyone actually reads your resume, it must first be pulled from that database by a recruiter who is focused on filling a specific job opening and who is naturally doing so with the priorities and language of that job description firmly in mind. ![]()
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